The fashion industry is comprised of hundreds of pivotal moments each year, such as markets, quarterly advertising campaigns and the daily routine of the industry leaders, but it’s marked by 3 main moments that we anxiously anticipate all year long: Spring/Summer Fashion Week, Fall/Winter Fashion Week and the September Issue.
The all powerful September Issue, each years largest magazine, is packed to the very brim with the best fashion and trends for the upcoming season, as well as having the largest number of advertisements in any issue they’ll have all year long. These advertisement are crucial to the financial success of the magazine for the rest of the year.
So why September instead of any other month in the year? Easy: September is a time of natural transition for everyone. People are going back to school and need a new wardrobe, the season is getting colder and you know that you’ll need new Fall clothes, Christmas is coming up and you begin to put together a list of gifts you’ll be needing. It’s the perfect time of year to reach out to your audience, because everyone needs something.
Each year there is a race to the finish line: who can have the best cover, the most advertisements and the most compelling editorial spreads inside their issue. Each September Issue takes almost a year of planning to complete, and who you put on the cover is as important as the content inside.
When rumors of the cover girl circulate for months beforehand, the magazines have to make sure they don’t disappoint when the issue is actually released. Will they use a famous supermodel or a well known public figure? Most magazines today are using celebrities to help grab readers attention in hopes that they’ll actually purchase the issue and take it home. Every year, the two largest magazines are Vogue and Vanity Fair, as the two compete for ad pages and total units sold. The largest issue of Vogue was in September of 2007, with Sienna Miller on the cover, with had 727 ad pages. In 2009, The September Issue was released. This was a documentary that followed US Vogue editor Anna Wintour as she created the all powerful issue, dealt with daily life at the most influential magazine in the world, and gave us an inside scoop to the editorial world of the fashion magazine. This year’s September issue of Vogue has sold 584 ad pages, which totals $92 million in revenue for the magazine. It’s been confirmed that supermodel Kate Moss will grace this years Vogue cover. Her July wedding, photographed by famous fashion photographer Mario Testino, will be the theme. This year’s U.S. Vogue comes with a CD that gives you a special insight into this months editorial shoots.
The September issue of Vogue has yet to be released hollister sale , and while that will definitely be our favorite, some of the other magazines that have released theirs are definitely putting up a good fight this year. If this is any indication, which is hugely is, of the upcoming season, it’s going to be beautiful, daring and a lot of fun. Here are some of our favorites so far:
Will you be picking up any September Issues? Which ones are you most looking forward to? Shop Posh couture